Lenderly Privacy Policy

Last Updated: April 2026

  

Who we are

Lenderly is a free online marketplace that connects real estate investors with private and hard-money lenders specializing in construction-friendly loan products. Lenderly is operated by MicDrop Agency d/b/a Lenderly (“Lenderly,” “we,” “us,” or “our”). Our website is located at lenderly.co.

 

Lenderly is not a lender. We do not originate, fund, or service loans. We connect you with third-party lenders who do.

 

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit lenderly.co or interact with us.

 

If you have any questions, contact us at hello@lenderly.co.

 

Information we collect

We collect information in three ways: information you give us directly, information we collect automatically, and information we receive from third parties.

Information you give us

When you submit a form on lenderly.co, we collect the information you choose to provide. Depending on the form, this may include:

 

  • Your name

  • Your email address

  • Your phone number

  • Your state of residence or project location

  • Your company name (if applicable)

  • Information about your real estate investment project, including project type, loan amount, project timeline, and investor experience level

  • Any message or notes you choose to include

 

We collect this information through forms including, but not limited to: deal submission forms (“Submit a Deal”), partner interest forms, contact forms, and email subscription forms (“Get Lender Updates”).

Information we collect automatically

When you visit lenderly.co, we and our service providers automatically collect certain technical information, including:

 

  • IP address

  • Browser type and version

  • Operating system

  • Device type

  • Pages visited and time spent on each page

  • Referring website

  • Date and time of visit

  • Actions taken on the site (such as filter selections, button clicks, and scroll depth)

 

We collect this information through cookies, web beacons, and similar tracking technologies. See the “Cookies and similar technologies” section below.

Information from third parties

We may receive information about you from third-party service providers, including analytics platforms, advertising networks, and lenders to whom we have routed your inquiry. For example, a lender may notify us whether your submitted deal moved forward.

 

How we use your information

We use your information to:

 

  • Operate and improve lenderly.co

  • Match your project inquiry with appropriate lenders listed on our directory

  • Share your project inquiry with one or more lenders so they can contact you about financing your project (this is the core service Lenderly provides)

  • Send you transactional communications (such as confirmations of your submission)

  • Send you marketing communications, such as our newsletter, lender spotlights, and educational content (you can unsubscribe at any time)

  • Respond to your inquiries and support requests

  • Analyze website usage and improve user experience

  • Detect, investigate, and prevent fraudulent or unauthorized activity

  • Comply with legal obligations

 

How we share your information

The core function of Lenderly is to connect borrowers with lenders. By submitting a Submit a Deal form or similar inquiry form, you understand and agree that your information will be shared with one or more lenders who may be able to fund your project.

 

We share information in the following circumstances:

 

With lenders. When you submit a deal inquiry, we share the information you provide with one or more lenders listed on Lenderly. The lender may contact you directly to discuss your project. Once shared, the lender’s use of your information is governed by that lender’s own privacy policy, not this one. We encourage you to review the lender’s policies before engaging with them.

 

With service providers. We share information with third-party vendors who help us operate the site, including hosting providers, email service providers, customer relationship management (CRM) software (such as HubSpot), analytics platforms (such as Google Analytics), and advertising platforms (such as Google Ads and Meta). These providers are contractually obligated to use your information only for the purposes we direct.

 

With affiliates. We may share information with our affiliates and parent companies, including ByldTech Inc., for the purposes described in this policy.

 

For legal reasons. We may share information when required by law, in response to valid legal process, or to protect the rights, property, or safety of Lenderly, our users, or others.

 

In a business transaction. If Lenderly or its parent or affiliates is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

 

We do not sell your personal information to third parties for monetary consideration.

 

Cookies and similar technologies

Lenderly uses cookies and similar tracking technologies to operate the site, remember your preferences, analyze traffic, and serve relevant advertising. The categories of cookies we use include:

 

  • Strictly necessary cookies — required for the site to function

  • Analytics cookies — help us understand how visitors use the site (e.g., Google Analytics)

  • Marketing cookies — used to deliver relevant advertising and measure ad performance (e.g., Google Ads, Meta Pixel)

  • Functional cookies — remember your preferences and settings

 

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

 

Your choices and rights

Marketing communications

You can unsubscribe from marketing emails at any time using the unsubscribe link at the bottom of any marketing email, or by contacting hello@lenderly.co. We will continue to send transactional communications related to inquiries you have submitted.

Information accuracy and deletion

You can request to access, correct, or delete the personal information we hold about you by emailing hello@lenderly.co. We will respond within the time frame required by applicable law.

California residents

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) give you specific rights regarding your personal information, including:

 

  • The right to know what personal information we collect, use, and share

  • The right to request deletion of your personal information

  • The right to correct inaccurate personal information

  • The right to opt out of the sale or sharing of your personal information (note: Lenderly does not sell personal information for monetary consideration, but the act of sharing your inquiry with lenders may, depending on interpretation, constitute “sharing” under CPRA)

  • The right to limit use of sensitive personal information

  • The right to non-discrimination for exercising your rights

 

To exercise any of these rights, contact hello@lenderly.co. We may need to verify your identity before processing your request.

Other state residents

Residents of other states with comprehensive privacy laws (including but not limited to Colorado, Connecticut, Virginia, Utah, and Texas) may have similar rights. Contact us at hello@lenderly.co to exercise these rights.

 

Data retention

We retain your information for as long as needed to provide the services described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Inquiry information shared with lenders may be retained by those lenders independent of any deletion request you make to Lenderly.

 

Data security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. No system is completely secure, and we cannot guarantee that information transmitted over the internet will be free from unauthorized access.

 

Children’s privacy

Lenderly is intended for users 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you believe we have collected information from a minor, contact hello@lenderly.co and we will delete it.

 

International users

Lenderly is operated from the United States. If you access lenderly.co from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.

 

Third-party links

Lenderly contains links to third-party websites, including lender profiles and external resources. We are not responsible for the privacy practices or content of those third parties. Review the privacy policies of any site you visit through a Lenderly link.

 

Changes to this policy

We may update this Privacy Policy from time to time. We will post the most current version at lenderly.co/privacy and update the “Last Updated” date at the top. Material changes will be communicated through the site or via email where appropriate.

 

Contact us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

 

MicDrop Agency d/b/a Lenderly Email: hello@lenderly.co Web: lenderly.co